On Monday, Chicco launched TurnAfter2, a website and photo-sharing campaign spreading car seat safety information and celebrating those who follow the AAP guidelines. Chicco is also promoting its Fit2 Infant and Toddler Seat.
In a 2011 C.S. Mott Children’s Hospital National Poll on Children’s Health, 73% of parents reported turning their child forward-facing before age 2. More recent studies show lower percentages, but some still report nearly 25% of those polled switched too early.
Dr. David Hill, pediatrician and Chicco child passenger safety spokesperson, said rear-facing car seats are five times safer than front-facing in a crash.
Daphne Oz, celebrity ambassador for TurnAfter2, said at a time when parents are bombarded with advice and information, often they’re left to “guess” what’s best for their children. She says TurnAfter2 promotes a positive way for parents to help each other keep families safe while traveling.
“It’s not that scolding, mommy-shaming nonsense,” Oz said. “We can and should be each other’s resources especially if you see something that puts a child in harm’s way. This is a way for you not to be the bad guy. ”
To participate, parents can share photos on social media using #TurnAfter2. For more information on the campaign or Chicco’s Fit2 Infant and Toddler Seat, visit www.turnafter2.com.